We have all seen SERPs, or Search Engine Results Page, however how many individuals really know what they are. It is possible you are not even sure what a SERP is and are almost certain that you have never encountered one as that is not your style regardless.
A SERP is the page that Google, and other search engine, returns following a user enters a keyword. The results page is why people utilize search sites to begin with, its where searchers find the resources they are going to use.
For anybody that spends a significant amount of time online an understanding of SERPs can be valuable knowledge. Whether you are someone who uses online resources for research and information or your job requires you to work online, taking the time to educate yourself regarding SERPs is a worthwhile endeavor. Particularly if you are an online marketer or business owner with a website the SERPs can be a valuable source of traffic and potential customers.
There are a number of varied search sites operating currently and many have unique design features still the majority contain the same vital elements. Every one returns sites in response to search queries.
In the past search engines returned only web sites an pages, recent advancements in search have meant that many engines can now serve up audio, image, and video files as well. Of all the different types of resources found on SERPs the most important distinction is that between paid, or sponsored and free, or organic, listings.
Depending on the search engines the listings may or may not look different, but their primary characteristic is how the are ordered. Sponsored listings are ranked for the most part by the amount paid to the search portal, free results are listed in the order of usefulness as decided by the search portals without any consideration for payment.
To put it simply the paid listings can be had for sites willing to pay the search engines while being listed along with the organic listings requires being recognized organically by the search portal ranking algorithm.
The two types of ranking categories serve different functions. A comprehensive understanding of both is the best way to make sure you can totally use the potential of search portals, either as a marketing service or information resource.
The writer is knowledgeable about online commerce and web technologies and has helped many companies earn money on the internet. Read additional articles on online business ideas including search engine optimization, banner advertising, blogging and lead generation.
Posted under Internet Marketing
This post was written by Steven Bennet on November 14, 2009
