By now you know that Twitter has taken on a life of its own. What used to be considered a micro-blogging site is now the topic of most online conversations. You might be asking yourself what that means to your business and more importantly what it means to you.
It wasn’t all that long until I opened up my own account on Twitter. This was mainly due to curiosity and the fact that Twitter like discussions are happening throughout the internet. I soon found out that Twitter operates like many other social media sites and web tool in that it is a communication vehicle that helps you communicate to your niche in real time.
One of the best things about this micro-blogging tool is the ability to follow like minded individuals. Said another way, you can access what people are saying within a given industry or niche. This is vital to staying on top of things and continually learning about your trade. In the past, you had to sign up for RSS feeds or continually read online articles, reports, and posts. With Twitter you simply follow others who provide valuable information and access valuable content through posts and links.
In addition to following people on Twitter and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is funny or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and more importantly filters information that you want to receive.
Another great benefit of Twitter is that of developing your own following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.
Keep in mind that building a list is valuable. This list, if comprised of individuals interested in your niche or company can translate into customers. There are a variety of techniques you can deploy to do this but one of the easiest is to encourage them to visit your site, by posting a link, and getting them to register or sign up. Attach an auto responder to the sign up and move them through the purchase cycle. If the list of followers is targeted and you can add something of value, then you and your customers will be pleased with the outcome.
Twitter can provide an ideal channel for building a list of prospective followers and adding value. Start with an understanding of your audience and provide valuable information that can help them succeed. Once you’ve build up a trust level, offer products or services that can help them solve a problem. This will improve your business and help your followers as well.
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Posted under Internet Marketing
This post was written by Michael Fleischner on July 7, 2010
