The simple steps of on-site basic search engine optimization, from Wag the Dog Marketing.
Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.
You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!
Good Keyword Content: Write good content about the phrases you’ve selected. Be sure to write only one article per phrase. Make sure to sprinkle your chosen keyword into the headline tags, and throughout your article using it more in the beginning and ending of the article. Think of an hour glass.
Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.
Effective Meta Tags: Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.
You want to capitalize the first letters of your important words here and make sure the description is written clearly and is short and punchy, making the viewer want to read more.
Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.
Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.
Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.
Posted under SEO
This post was written by Susan Walker on August 27, 2010
