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Social media is all the rage. It seems to permeate almost every conversation people are having today – but it wasn’t always that way. I guess the the concept of Web 2.0 has taken on a life of its own. Many people are asking what’s next for the Web when we think about it’s evolution.

In recent months I have heard countless people talking about what’s next for the world wide web. The reality is that Web 3.0 is already here and this is evidenced by those websites who are taking user behavior into consideration when defining an online user experience.

The idea behind Web 3.0 is really simple. Leverage the data you have on individuals to improve their future buying experiences. This data comes from a variety of sources but is designed to eliminate the endless searching you might do for a simple task online.

Web 3.0 is based on behavioral data. The behavior its tracking goes beyond basic purchase information and aggregates behavioral data from across web sites. Information and activities like on site activity, purchase history and order frequency will be combined from various sources to recommend products and make a real difference in your online purchase experience.

The beauty of behavioral data and predictive modeling is that past data can be used. More sophisticated sites will use the information they already have to help shape the buying experience. Web 3.0 allows for updating and refining that information in real time. As more behavior is tracked, profiles become more robust and more accurate.

Technology deployed in the Web 3.0 world is sophisticated and secure. This technology is used to track behavior and aggregate patterns of behavior over time. The more information collected the more accurate a personal profile can be, predicting your future browsing and purchasing behavior. This allows for a level of customization than can dramatically improve your online browsing experience and satisfaction.

For me the issues isn’t about tracking the behavior, it’s more about how it’s used. For example, if I only buy jeans once every other year, and an online retailer knows my buying behaviors, I’ll be grateful to get less email on a daily basis. This level of intelligence can make the buying experience much more beneficial for the end user and ultimately more economical for the retailer. I know they’ll never pass the savings on to me but you never know.

Web 3.0 is upon us. As web sites continue to collect and use more of your behavioral data, your online buying experience is going to change. One can argue if this change is for the better. However, I believe that it can dramatically improve your buying experience and improve the way retailers market products and services.

Want to find out more about Web 3.0? Follow the conversation at the Internet marketing forum. Learn how to improve your search engine results with today’s leading SEO training program.

Posted under SEO

After you’ve selected the keywords you want to optimize your website for, you need to focus on what is called on-page optimization. On page optimization is what you do on your website pages to improve organic rankings. The good news is that through years of trial and error, research, and modeling top ranked web sites, I have identified the most important on page factors for improving organic rankings.

There are a number of important on page optimization factors to consider when optimizing your web pages. I have found three factors in particular to have more of an impact than others when correlating them to search engine rankings. In particular, meta tags, URL structure, and page load speed all have a direct impact on search engine rankings for particular keywords or keyword phrases.

Meta tags are important because they provide some basic information to search engine spiders. Properly formatted meta tags go a long way towards enhancing search engine rankings. My research as shows that meta tags by themselves cannot radically improve rankings. However, they may be used to verify other aspects of your website and are important for getting users to click through from search engine results.

The best formatted meta tags should include a title tag that includes the keywords that you are trying to optimize for. It is recommended that the size of the title tag is sixty or fewer characters as this is the limit shown on Google search results. The second tag, the description tag should be limited to fewer than one hundred and fifty characters and repeat your keyword phrase no more than two times.

The final meta tag of any importance is the keyword tag. This tag is supposed to include your most important keywords only. Unfortunately, most web sites are using this tag incorrectly and it could be hurting their rankings. Keywords are only valid if some of them are found somewhere on your website. Additionally, you only want to include about a dozen keywords per page. Any more than that and it could be considered keyword stuffing. Focus on your most important keywords and place them in the keywords tag.

Once you have your meta tags within your web page code it’s time to focus on the next on page optimization factor. The load time of your web pages matter a great deal to Google and other search engines. Not only does your web page need to be properly formatted but it needs to load quickly. Fast loading web sites mean a better user experience. Search engines like Google reward you for providing the right information quickly to web site browsers. Keep load times to a minimum and continually work to improve the speed at which your site loads.

The last but certainly one of the most important factors we are going to discuss is URL structure. It is true that having your keyword in the URL helps but it is not the only or the most heavily weighed optimization factor by Google. There are plenty of examples of sites that include the keyword in the URL being outranked by other web sites. If you can purchase a URL that has your keyword in it though, consider it advantageous. If you are unable to do so, consider adding a folder or page to your site that includes the keyword you want to optimize your site for. A good example would be www.sample.com/keyword. By doing so you are placing your keyword close to the root and giving it more value. Also consider a sub domain strategy.

Before you start any SEO campaign, evaluate your web site, landing page, or blog from the perspective of meta tags, load speed, and URLs. There are additional on page factors we’ll discuss in the next SEO article, but the three mentioned herein are vitally important to your search engine optimization success.

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Posted under SEO

For anyone who is doing business on the web there is no doubt you’ve been hearing about Microsoft’s latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft’s previous search in an effort to compete with both Google and Yahoo. There appears to be more press than ever covering this launch as Microsoft is seeking to make radical changes to their business model.

I seem to be getting a large number of blog readers asking about Bing and what they should be doing to get sites ranked well on this new search engine. This is a common question whenever new search engines hit the scene or major updates are announced to a search engine’s algorithm. The good news here is that Bing appears to follow many of the same protocols as Google, the world’s leading search engine.

One of the best ways to reverse engineer a given search engine is to do a study of the top ranked website for a specific term. Based on some research that I’ve done and the work of others in the SEO community, it’s pretty clear that this type of analysis provides clues of which criteria weigh most heavily in Bing’s search algorithm. No one will be all that surprised to learn that older domains perform better than newer websites and in bound linking plays a major role in results.

It appears as though Microsoft’s Bing search engine is using many of the same ranking factors as other popular search engines. This is good news simply because optimization of web sites take time and trying to optimize for one search engine over another may provide very mixed results. Bing likes in bound links and that is pretty consistent regardless of which search engine you are trying to improve your organic results for.

Making improvement to your organic search results is vital to your online success. Many website owners or affiliate marketers believe they can buy their way to top rankings. In turn, these ranking produce significant traffic and a profitable revenue stream. Generating organic results take time and hard work. If you know where to focus, you will get to your destination much quicker. Focus your efforts on building links and optimizing your pages for success.

The other place you want to focus is content. Quality content is vital. But trying to attract users with quality content alone is not enough to rank on top for competitive keywords. Make is easy for others to link to your content and give them a reason to do so. Add time to your daily efforts to acquire links from relevant and authoritative sites to increase your rankings and keep you on top of search engine results.

You may be asking yourself which search engine you should be optimizing your web site for. Based on what I’ve seen, I’m encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a sites relevance to a search query. As always, focus on white hat methods to optimize your site and follow search engine optimization basics.

Posted under SEO