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Don’t worry, you dont’ need a lot of money to edge out your competitors when targeting and marketing to land new clients. It’s about branding and marketing for success. The foundation of a strong branding and marketing program begins with the concept of over-delivery. Make sure you are prepared to do more for the client than any of your competitors can deliver.

It’s about creating a domino effect. Offer products and services that tap into the exact needs of your target client. Offer services that your target businesses can use to create success for themselves and their clients. This way, you become important to your target clients success.

Your target clients want to do business with consultants and businesses that are CENTER STAGE, that is, they are in the center of action commenting on the issues facing their industry. Professionals and consultants should seek out opportunities to be the quoted or commenting expert seen on, heard on or read about in Radio, TV, Print, Magazine and Internet Sites. Clients like to do business with people they feel are vital, creative, strong and engaged in their industry with plenty of energy to produce outcomes for them.

Be a source of high quality information that can make your client more successful. This is a great way to create a strong return on investment for your client. Teach them how to use your product or service for their success. Get branded as a thought leader and national expert in your field using publicity and promotion strategies and use these media placements, such as your radio and TV appearances in your marketing strategy.

Again, be sure you know your client’s business model and how your products and services can help them be more successful and influential in their competitive strategy. Brand yourself as being key to thier success and understand that if you help your clients earn more money, land new clients themselves your products and services will be in demand.

Discover additional publicity strategy to create your competitive advantage. Listen to real stories of experts, authors and businesses that experienced tremendous success in their publicity and marketing on the Annie Jennings PR site as well as Discover specific business publicity strategy so you can experience your ideal levels of success.

Posted under Internet Marketing

Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah.

Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so. So, why is Dr. Phil rich and famous…and not you?

It’s because of publicity.

Publicity is one of the most powerful forms of advertising. Reporters are constantly on the lookout for products, companies, and individuals to write about. If you’re not using publicity then you are missing out on sales and leaving a lot of money on the table.

Advertising mixed with publicity or PR (public relations) can increase sales in a short period of time.

The 2 Biggest Reasons PR Doesn’t Help Business Owners:

1) Business owners aren’t familiar with it. Before I got into PR I owned a collection agency and I had never heard about public relations. And, I wasted lots of money on advertising that didn’t work. Let’s face it. Reporters can’t write about you if they don’t know you exist.

2) Your PR efforts aren’t consistent. Sending one press release every 3 or 4 months is not a campaign and doesn’t get results.

I’ve discovered 21 ways you can get publicity to promote your business, get new customers, boost sales, and have lots of fun.

1. Call the radio station when you hear “We have open lines” and talk about issues that your expertise solves.

2. Give an award. (Find influential people in your community or industry and give them an award.)

3. Get an editorial calendar from publications you’d like to be in and find out upcoming stories that fit your expertise.

4. Arrange round up articles with other experts in your industry.

5. Host your own radio show.

6. Write articles for newspapers and magazines.

7. Write Op/Ed columns for newspapers.

8. Write a letter to the editor.

9. Write a tip sheet. (21 Ways to…)

10. Write a guest column for newspapers.

11. Write a how-to article.

12. Write and send press releases to the media.

13. Start your own free local cable access TV show. (Contact local cable company)

14. Speak for local civic groups and announce in their newsletters.

15. Go where the cameras are. Read the calendar of events section in your newspaper or call newsrooms and ask what events they are covering.

16. Call photographer’s desks at local newspapers and volunteer your office or building for backdrop or special issue stories.

17. Write a pitch letter.

18. Set up referrals with other well-known experts. Refer reporters to each other.

19. Send reprints of articles to other media outlets and offer additional information.

20. Create your own special day. (Visit www.chases.com)

21. Call the media on slow news days (weekends and holidays) and suggest a story.

Posted under Internet Marketing