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Who can turn down the hilarious antics of Scooby Doo and the gang while they try to solve the latest mystery? I know I cannot. I have always adored watching episodes of Scooby Doo on the television in real time. Ugh,Um, there was no such thing as a VCR or DVD recorder when I was growing up, really! The decision to implement this group as an online marketing firm is a bit unusual but an intriguing one for web marketing applications. Scooby Doo and the gang would make an first-rate choice to unravel the mystery of a successful web marketing campaign with an industry focus on sales.

First of all, they have name recognition in social media circles which is a definite plus in web marketing! Secondly, each affiliate of the gang contributes certain skills that complement the others in their quest to solve each mystery. In a universal decision, Zelma would undoubtedly be appointed as the brains of the outfit. She has always been the bookworm of the group and quick to grasp the mysterious workings behind every sort of technological gadget she came across. Not only is she is able to grasp the intricate concepts behind each technology but she can also explain it in layman’s terms. Hooray!

Without question, Fred would assume the role of manager in the group. He is the most athletic and can without trouble translate those team building skills in a business setting. He would first size up the competition and figure out what type of sales pitch made the most impact on sales. He would use both Shaggy and Scooby Doo as scouts as they learn the lay of the land of the industry. They would be doing the actual legwork and finding clues about how the competition operates and how successful they are. Of course, he would keep track of their progress via GPS on their smart phones. We all know how easily distracted these two can be, specifically when it comes to food. Needless to say, the incentive for both Shaggy and Scooby would be the reward of some delectable morsel of food such as Scooby snacks.

Daphne, on the other hand would use her gift of gab specifically on social networks in order to promote product sales. Her prima donna persona would charm her to those women who demand instant gratification as well as quality in product selection. Her sex appeal would enthrall men and have them clamoring over each other in their haste to open their wallets and purchase whatever it is that she is selling. Without a doubt, sex appeal has been known to drive men to patronize such establishments such as “Hooters” to the annoyance of both wives and girlfriends.

The Scooby gang uses an outside the box method in solving all their mysteries. This method has never steered them wrong and should exact the same level of success in unraveling the intricacies of online marketing success. What team is better equipped that the Scooby gang to crack the mysteries of the internet. They have an ingrained track record of success. So rest assured that with this group you got your sales campaign covered. Just make sure your cupboards are stockpiled with Scooby snacks. Zoinks! Please pass those Scooby Snacks! Roooooby-Rooby-Roo!

So, do you think you would like to find out more about hiring an online marketing firm? Would you would like to find out more about web marketing? Check us out at fishbat.com to find out more!. This article, The Potential of the Scooby Doo Gang as an Online Marketing Firm! has free reprint rights.

Posted under Internet Marketing

I have been keeping trail of the new movie “The Avengers” since the beginning of its proposal. The film is going to be breathtaking and the online marketing firm that handles its Facebook page is staffed by marketing geniuses. Why web marketing is vital in promoting CGI films is the audience that watches the film may not have heard of the film or seen advertisement for it prior to its release.

With the rise in popularity in CGI films the need to advertise such a product is needless. CGI speaks for itself. Why social media would have to advertise CGI is beyond me. The advertisement of a film on the other hand, definitely makes more sense. CGI is towering above the computer world of films and it is only a matter of time before the entire film will be completely CGI.

All of the superhero films use CGI. CGI makes everything that is unfeasible for a human to do seem legit. The film releases need promotion regardless of the wonders that CGI seems to do for the film. A social media agency would handle endorsing the CGI indirectly. Why social media is crucial for CGI is how it displays the use of the product.

While endorsing “The Avengers” film, a social media agency would be advertising the need for the awesome power of CGI. This is why social media is important today. Social media lets me know what is better in technology and what is the coolest to watch on screen.

You see how all those movies that have a bit of the incredible have CGI now? The day of the puppet has slowly left over the years. Twenty years ago, CGI was in its infant periods. Without the power of a social media and the CGI product’s level of supremacy I think the CGI fad would have been twenty years late. Why social media is vital is because of relevance. Social media lets me know what is important and CGI certainly is.

So, do you think you would like to find out more about hiring an online marketing firm? Would you would like to find out more about web marketing? Check us out at fishbat.com to find out more!. Unique version for reprint here: What is social media to CGI? An Online Marketing Firm’s Gold Mine.

Posted under Internet Marketing

Are you tired of getting rejected when trying to sell your SEO services? I have put together a few tips to help you along in making the sales process less terrible.

1. Help People Understand What SEO is.

It may be 2012, but hardly anybody outside of the SEO and internet marketing community really has any idea what SEO is. Plenty of businesses know that they need it, but they may not be able to explain what it entails.

Don’t be afraid to take the time and energy it requires to answer the questions that your prospect might have. Take this time to build a relationship with the client. Now is not the time to try and be smarter than the prospect. Nobody wants to feel belittled.

2. Sell what your prospect REALLY wants

Are you selling links? No. Are you selling rank? No. Are you selling traffic? No. You are selling growth, prosperity and business security via an online model.

Prospects really only care about “what” you can do for them, not “how” you are going to do it. They want to know their money is going to be returned to them (think ROI).

3. Have a list of references or a portfolio.

How many times have you been burned by a contractor only to realize that they had almost no references or portfolio to speak of? Established businesses and freelancers ALWAYS do better than newbies.

Make sure that you have a portfolio of clients with good references. How can you get around this if you don’t have any? Work with non-profits, friends, families and your own sites until you. Compile all these into an awesome looking report and you will close prospects faster than you can handle them.

4. Make sure your sales letters reflect you as a person/company

Sales letters will never go out of fashion, but the key is to be authentic. If you aren’t a pushy sales person than don’t be one in your sales letter. Sending a sales letter just to say hello is totally ok.

I like to incorporate SEO right into my own sales letters. I often send 30 page reports to prospects that I think will be interested, examining their site against their competitors. When they get a thick envelope like that they always open it AND I have added value before we even talked for the first time.

5. Explain your systems and procedures

More explaining? Yes. Not only should you explain SEO as a whole, but explaining how you are different is very important. You can only do this once your systems are set in place.

If you add these five basic ideas into your sales process, you will be surprised at how many more clients you will close. Just remember to appreciate your clients. Without them you would not be able to work in this amazing industry of SEO.

Before you go wasting another dime on Search Engine Optimization try Pay for Performance Search Engine Optimization. Pay ONLY for results.

Posted under SEO

Although business owners that want to build an online presence can either do the SEO work themselves or hire others to do the tasks, the important thing is that the SEO campaign is a locally-focused one meaning that if you are in the Windy City, you go with a Chicago SEO plan.

If you and your business are merely just now getting around to starting a website, one of the first things you have got do is at least understand on a basic level what Search Engine Optimization (SEO) is. Basically, SEO is the techniques you or your SEO service use to get your site noticed by the search engines so that your site comes up in their search results. Your desire is to be ranked as highly as possible on the first search engine results page. Also, if you are a localized business, you want your SEO service to ensure that you show up on listings for your area, which is the big reason you need to go with a Salt Lake City SEO service if you are in that city.

Furthermore, it is good to understand that there are two sections on a search engine results page where your company can be listed: the paid section or the paid section. Fortunately, there is not much of a difference in the tools used to be ranked in these two sections. One great thought to keep in mind is that if your online presence is strong enough, you will not need to consider paying to get into the paid section.

So far, so good, you are probably thinking about your understanding of the goals of a SEO campaign. Well, yeah and no. Of course, the SEO tools themselves can be understood rather fast with just a week’s worth of reading and studying. But, of course that is merely the start to truly becoming proficient in the use and management of SEO tools to increase your online visibility.

It is clear that you need to do some special SEO work to rise to the top of the lists since there are 50 billion other websites out there that the search engines are indexing and listing, so you should probably try to go with a local service, such as a Chicago SEO service if you are in the Windy City. Using the services of a good, local SEO service, you will not be competing against 50 billion websites, but rather only against those sites that are your true competition.

Whether you are dentist, restaurant, hair salon, attorney, auto mechanic, etc… your customers are looking for your services online and we can help you be found in search engines and grow your local business in your local area through our local SEO strategies; here you can follow Chicago SEO more tips and advice at Salt Lake City SEO.

Posted under SEO

In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. Today, you will learn how Facebook can help your business get more customers.

As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.

But why, you may ask? Simple Because Facebook is more accessible and to most, more user friendly than any official website will ever be. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.

Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.

For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, most potential customers will be able to read the positive testimonials of previous customers. Feedback such as these brings a touch of genuineness to any business, and this is a great way to attract potential customers.

In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. A Facebook page makes it possible for your business to reach 500 Million users worldwide and you don’t even have to purchase email addresses like what traditional email marketing requires.

There is a lot more to just updating your status on Facebook. You can also post photos as well as notes. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.

This way, potential customers will be able to see how other customers use the product or service. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.

You can also let your customers know about your company’s promos, special prices and discounts using Facebook. This is exactly what the company rushIMPRINT did. The site easily leads back to their official website as well as their toll free number. There are also some that make use of Facebook to offer exclusive deals to their customers.

If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can’t be reached through other sites like your business website, email, and Twitter.

Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.

The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you’ll quickly get a nice return for your simple work.

Check out for the next issue soon. You will learn more about setting up a Facebook Fan Page for your company.

You can get the traffic if you choose to use Facebook for Business. If you want to learn more, see here for additional Facebook marketing tips.

Posted under Internet Marketing