What is being a socially relevant expert? An author or expert who is able to apply their experience, education, credentials, wisdom and knowledge to issues that are important to society today. How do you know what the issues are? Follow the news daily, read newspapers, magazines, follow websites such as MSN.com or CNN.com or MSNBC.com and become familiar with where the news is with your topic area. This gives you a good idea of your starting points.
The perfect format for becoming a socially relevant expert is to create a blog. It’s formal enough so that you will give it your best shot but not intimidating so you don’t do it at all. Get started forming an opinion about the news in your area of expertise and write your reaction and commentary about the issues on your blog. You will get the chance to learn how to form and opinion and express your opinion in short sentences that are known in the publicity and media industry as sound bites. Keep your content fresh, relevant and based in the news of the day. The media wants to stay next level and cutting edge in their reporting so keep your commentary on what is happening right now.
How often should you blog? Each and every day if you can, but definitely when something happens in the news where your can apply your knowledge, experience, education, credentials, wisdom to the issues at hand. Why? Keep your finger on the pulse on what’s current, events in the news, current and up to the minute commentary. Always know the latest developments in the stories you are following.
Don’t forget to give your newest, most cutting edge commentary about the issues. After blogging for a few weeks, this skill set, of being next level, will start to happen naturally. You’ll be able to spot the new angle, the fresh commentary, the logical next set of conversation points pertaining to the story. As the story progresses, you will develop a rich history of knowledge that will start to set you apart from your competitors and that’s good for you. Now, you are able to give better and more meaningful commentary on the issues which leads to more insight into the challenges in your industry.
Don’t forget its all about staying fresh, cutting edge and original. The more you blog the more you will be able to create strong and solid original material because your commentary will be based in your rich history of knowledge following the unfolding of a story or news event. As you create meaningful commentary for your audience you will realize your tremendous talent and appreciate your experience. Understanding that you can help solve problems and that your input is important and meaningful will give you confidence and propel your career to all new levels of success.
Get more tips on getting publicity? Experience tremendous success now so you can advance to all new levels of success. author marketing is key and expert marketing is critical. So enjoy publicity now!
Posted under Internet Marketing
This post was written by Annie Jennings on February 6, 2010
