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In the past decade, AdCenterBanners was one of the average advertising and online companies in the industry. By 2008, they were ascending, obliged by large efforts of President Michael Segler and his team. When Segler was bolstered to President of the advertising. The stage was set to complete its turnaround and Segler produced in 2009, his first full year running the company. Segler made over the management team in April to run North America. Segler firsty went to work on the new banner marketing campaign. The most substantial change: a new approach to working with business owners in a bid to maximize those relationships. In May, the wins started coming in quick succession — BMW, FedEx and others, capped by the Oil of Olay account in December. All told, Segler added nearly $15 million in new business. For completing its turnaround with its best winning streak in seven years — without a single loss.

Instruments turned undeniable for your team in 2011. What was the lesson you learned? Segler: The criticality of getting the team right. And that when the team is right it shows in everything that you do. From a new business perspective, there is not anything more appealing to a prospect than a team that is absolutely consistent. At least as important is that we really like each other. It’s very alluring to a potential client, I think, to see how much the agency team has confidence in each other and likes each other. It makes the client feel healthy and elated and appreciated.

More lessons? The function of gumption. It’s that “when you smile, the world smiles with you” thing. Once we had the team right, it felt fantastic. The first exposure the team really had to a prospect was FedEx and after that BMW. It feeds on itself.

Any awakenings last year? The Whole Enchilada. I keep pinching myself because I can’t quite believe how much this team accomplished in a year. The adding of the new positioning, the esprit de corps, setting records in new pieces of business. We retained all our existing business and expanded in lots of different directions with existing clients.

Share your management style Hopefully trusting and giving of self. I absolutely believe that the people of AdCenterBanners.com are beyond capable of delivering. I believe that our management team and I are here to empower people to do what they’re great at doing and not to stand in their way.

Share on any missed opportunities? We have not yet added the head of the shop that will oversee our Media Owner Relationship team. That kind of troubles me. I’m very anxious to get passed that.

Did you have someone in your sights? There’s been a couple of people we liked a lot. It’s a really critical hire, though. It’s a big statement to the media owners, the clients and the people here. So the importance of the individual is great.

Share your most innovative move in ?09? Yes, and it will be our most avant-garde adventure of the year.

Other than your BlackBerry, what’s your favorite digital gadget? My DVR. I do not watch television when television is on, ever.

Describe yourself in three words The first three that popped in my head were “in a hurry.” This is going to sound bad, but as I envisioned [my Christmas break] there was a major part of me that didn’t want it. I’m so excited about what’s going on here [in some ways I was thinking] let’s hurry up with this whole Christmas thing because there’s a lot of cool stuff that we’ll be implementing in the new year that I can’t wait to do.

So you’re incouraging your own people to? Yes. And you have to enhance your process to allow for advancement and time [it takes] to go to the owners and customers with an acute approach and to not presuppose that last year’s plan is right for this year. There’s too much of that in the business. We need to be asking a new set of questions to start big conversations about audience connections. That’s more relevant. We’re expert on the identification of and the romancing of an audience, and then matching this up with the deliverer.

Romancing the audience? Yes, it’s not just about adults 18 to 49. We have all the data. We know everything about audiences and where to go and find them. But we need to be in love with them and really get inside their heads. The media owner is excellent at creating content that stimulates those people. So it’s really about identifying the necessary audience for the client’s objective and finding that same audience on the media-owner side and then plopping those two pieces together. It requires thinking differently.

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Industry Leading Colgate Licensing Agency Joins eBanners Advertising Group

Completes eBanners Growing Global Marketing Services

eBanners, the world’s fastest growing advertising, billboard and media company, today promulgated the acquisition of Colgate Licensing Company (CL), trademark licensing agency in the United States. Terms of the accordance were not disclosed.

Colgate is a full-service licensing and marketing company that assists with a wide array of licensing and administration services, helping to protect, develop and manage brands in the $3 billion merchandise marketplace.

Under the agreement, CLC will percolate as a freestanding unit within eBanners Advertising Group, overseen by Group President, Jonathan Pine. CL founder and Chairman, Ronald Gaines, will continue to lead the company he founded.

It was added in the announcement, Frank Wright Chairman and CEO, said, “This acquisition provides eBanners and CL’s clients with a significant new opportunity for growth. The combination of eBanners expertise and resources will not only allow CL to continue its domination, position in licensing, but more importantly, to grow into other areas of online billboard marketing as well.” Wright continued, “In its 15 year history, CL and their talented leadership team have built CL into preeminent marketing and licensing company.

“We are galvanized about the potential for continued growth of the licensing market through eBanners momentous staff, extensive global network and broad resources,” said Ronald. “Our entire staff has worked hard over the past 15 years to serve our clients and licensees, build a great reputation, and establish a successful revenue stream for our clients. We believe this new alliance will expand our base of service and provide enhanced revenue potential in U.S. and international markets.”

“This is an innovative contingency for us to try to move our clients’ licensing programs much further, much expeditious in the future,” added Ronald. “Our great team of people in will now have entry to eBanners resources and uncommon ways of building brands that can really help to shift the marketing and licensing criterion in the future.

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