‘Page rank’ is based on intricate and complicated algorithms that determine your site’s importance and authority. Why is this important? Well, building PR ups your chances to be scored by a search engine like Google; using your competitive key words. Also, having higher ranking pages aids you by making you and your website available to a massive community of people needing your services, products or advice. Keep in mind you are playing in a mine field and every mine waits in the sand to be stepped on only to blow you to pieces if you do not have the right moves. Building page rank is one of those moves!
A Page Rank (PR) thing
The internet is home to billions of citizens so in order to be unique is a calling you cannot shy away from; especially if you want your web site or business to grown and prosper. The defining difference in building page rank is the amount of quality, not quantity, of incoming links on the site. In short, the more value of your site’s links, the higher page rank your site will be. Basically building page rank is increasing the amount of quality links pointing to your website.
If you seek higher page rank then you should aim towards quality links to your site. Popping out link after link to unrelated pages will not gain you PR. Actually, search engines like Google spot this quickly and penalize websites who put out too many unrelated links to their site too fast.
When building back links it is important to link to and from websites with a high PR because this can increase the rank of your pages as well. Google tries to produce for us the latest up to date ranks they have but this does not mean that one site is less valuable than another or that the quality is lower. Building page rank takes time and if the sites confer to yours then link up.
Building page rank is also determined by quality internal linking; however the most influential factor is external linking. This part leaves you with the least control due to the fact that you are not able to force other websites to link yours, especially if they already have a high PR. When it comes to external linking you must learn the correct way to link and most importantly find and request websites that have relevance to your website; seeing if they will link your site onto theirs. It is all about getting the PR of it, and if it seems too complicated, you can always hire someone to do it for you!
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Posted under SEO
This post was written by Tom P Kearns on March 10, 2011
