Facebook itself can strengthen search for a assortment of reasons that are relevant to search engines and users alike. One rationale is that of solutions, even when they’re inadvertent. People say negative and positive things about experiences they have with companies, locations,new movies, music, restaurants,etc. This occurs naturally all the time. This information – depending on people you’re friends with in Facebook (and know whether you trust or care about their opinion) can supply a great deal of significance to a query. Another reason is images, imagine how nice it would be to see photos from your friends show up for relevant queries. Example say you are interested in taking a vacation. You could search for pictures of Paris on Search engines like Google and find some beautiful photographs obviously but would it be neat to visit your friends vacation photos in the searches?
See the locations and intriguing spots they may have seen while they were there. You may not have even known they went there, but if their photos surfaced in your Google web search, you would know, and perhaps be triggered discuss their knowledge about them. getting a firsthand review of a potential vacation spot from your friends is a strong recommendation and might affect your ultimate choice. This is one example of social interaction and its capabilities of influencing trends.
Online video and video clips are one more reason. People are posting more and more video clips on social sites like you tube and Facebook – both original and links to interesting or entertaining things they’ve found on the world wide web. In relevant cases, wouldn’t it be nice to see video clips from a friends when they make sense. You can apply the offers example here as well. Or let’s say you’re trying to find “location based” videos, but not one specifically. Maybe you could see some specific ones that your particular friends thought were notably interesting.
But Google doesn’t include this sort of individualized Facebook itself data in its search engine results, and there’s nothing indicating that this is on the way either. Bing uses more individualized Facebook itself data, but not in this rich of an experience. There’s a good chance you don’t in fact care about the opinion of everybody you’re friends with on Facebook. Simply because you knew somebody in High School doesn’t mean you care about their opinions on whatever services. However, your friends providing you with an awesome cuisine every time you go to their house for a social gathering might carry more weight.
On the other hand, you will never know what you’re going to be in search of down the road, and whose words may have some hidden and unexpected relevance. Maybe you are friends with somebody who has the entire opposite taste in movies as you. If they say a movie is trash, maybe you’ll be more inclined to view it. The point is that Facebook itself content has the possibility to make search engine better when integrated in interesting and relevant ways. This really is one reason why Facebook itself itself could be a serious match for Google, if it ever made a decision to start taking search engine more seriously.
To many, the notion may seem strange, but it didn’t take long for a new web search engine called Bing to gain significant ground in the search market. And Facebook’s user-base is enormous. A solid advertising budget will go a long way, as Microsoft proved with Bing. Then there’s that whole Bing-Facebook . com partnership which may begin to influence search engine optimization in a short time. Msn lists Facebook’s internet results and Bing will no doubt find new strategies to integrate Facebook . com into its own experience.
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This post was written by Joey Perders on March 20, 2012
