Article Marketing is nothing new to the world of marketing, it has been around for centuries. However, the internet has injected a new life to it with the speed and ease with which articles can be written and read. It has always been a productive way to sell a product or idea, now it is just an even better tool for the savvy marketer.
So how does it work? It is as simple as writing an article on a subject that relates strongly with a product, service or idea you want to promote. This is the key part; it has to be relevant in order to elicit high quality response from your readers. Let us illustrate this with an example. Imagine a client is desperately looking for a way to fight her last minute humongous spot on her wedding day.
It is soft because it is the client that does the looking for your product or service by either using a search engine or visiting your website. This means you have a good chance he is interested in what you have to say. He did search for the topic of your article after all.
The second key of a good article is found in its links. Without links an article is just a piece of free information on the net; include the right link and it can become a money making machine. Some articles have thousands and thousands of reader, many of them click on the writers link which means an increase of highly targeted clients for the business.
Targeted clients means clients that have already been pre-sold, are interested in the service and product and just need to be shown a good deal to close the sale. There are two ways to go in article marketing at this stage.
You can sell your own product on your own website or link directly to another seller for a piece of the action, or in this case, a percentage of the sale.
The power of this method is that once your potential client visits your site after clicking on your article link he is highly targeted customer. He is interested in what you offer and liked you, or your business, enough to visit your site.
Outsourcing article marketing is a good idea if you are serious about article marketing. The reason is time and quality. Unless you are a writer at heart it is difficult to write 1000 words a day, which is what two articles generally involve. However, if you are willing to spend some cash there are thousands of writers, and people that call themselves writers that would be very happy to write them for you.
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. You can use hostgator coupon to get discount at the time of sign up.
Posted under SEO
This post was written by Mike Gates on March 10, 2010
