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Dear Friend,

What keyword density will give you the most results? Is it 2 to 8 percent for the perfect number? Some people feel that 2 % is all that Google will allow these days. 5% keyword density may be preferred by other search engines. You need to use the amount that is beneficial to you.

Many SEO experts say that you actually need about 10% keyword density. This is the amount that some say is the best for you to use to get the most out of your SEO efforts.

With major search engines online such as Google, MSN and Yahoo incorporating keyword relevance to the web content, the main focus at one time, keyword density has taken a back seat. In fact it is not give a lot of importance.

If you do not use the appropriate keywords in your content, it can easily mislead people to come to your site and although this may seem ideal, it is not. When you have people come click on your site and then leave immediately, this is tracked and can cause you more problems.

The above stated importance of keyword density has resulted into a lot of misleading search results. This has lead to giving more emphasis on keyword relevance to actual content by search engine operators in order to enhance their services. Now, if you have a website that’s focused on rutabaga farming and want to attract more traffic, the search engine will get confused as your keyword ’sex’ scattered around the website doesn’t relate to the topic at all. This results in your site setting blacklisted or penalized from search index.

By writing articles and strategically placing keywords throughout the article, you are doing your business a great service. The key to success in this area is to use keywords that are relevant to your website. By writing informative articles with good keywords, you will do much better than if you do not.

To your success,

Jason

P.S. The importance of using relevant keywords should never be overlooked. This is extremely important for anyone that wishes for their SEO work to be successful.

Posted under Internet Marketing

Developing a logo for your company is an additional way of stretching your creative legs while moving ahead with the more exhaustive drudgery of paperwork and finances. The operating cost incurred by the development of a company logo can range anywhere from zero to tens of thousands of dollars.

This depends generally on the kind of service or system you implement for the logo development. You can do it yourself, contract out the work to a low-cost service provider, or sink a significant chunk of your funds into a design firm.

It does not matter what you choose, you ought to be aware of your own boundaries as a designer or marketing authority. The logo, while a simple graphic image, is the face of your corporation to the world, and it’s something that should be developed by people with the greatest possible (or at least affordable) know-how.

The basic development of a logo is easy, but the development of a truly great logo is unexpectedly difficult. You should plan on investing quite a bit of time in your logo, and if you have it to spare, a little money as well. If you have a background in design or other visual arts, you might be able to easily develop a logo on your own. If not, hiring someone is in all probability a good idea.

What’s in a name? pretty much everything. Scores of people will think of a name for their business even before they have a full concept of what their niche in the business world truly is.

Determining your marketability and business niche are subjects for a guide to business planning, but these are also things you need to keep firmly in your mind when you start to think of your business’s new name.

Picking a name can be a lot of fun, and a incredibly creative undertaking, but it’s far more difficult than simply coming up with something that you like, or something that you think is “catchy.” Creating a business name is nothing less than creating an complete business identity.

This is your appearance, your public face, and the way that people will keep your name in their memory – or the reason they’ll forget it. Some business-savvy entrepreneur will inform you that your business name – those one or two simple words – is just as important as your business plan or your marketing strategy.

Indeed, your business name is one thing that transcends all of the elements of a business startup. It permeates the culture of the business and sets up from the very beginning a dynamic of potential success, mediocrity, or failure. Creating your business name is very serious business – and it’s also a chance to put your resourcefulness to work.

Posted under Internet Marketing

In this edition to OK to Make Money Online, getting your site or blog indexed in the Google search engine is our main task. No one can guarantee that Google will index your site but if we following the practices used online we will have a good chance to getting you indexed.

In review, let us check off the items that you will need help you get indexed:

1) You have a proper blog setup and active using either Blogger account or a domain name hosting Wordpress or Joomla.

2) The title of your blog contains your keyword(s).

3) The “About” page has been created with your keywords(s) and a link to your home page.

4) You have copy and revised Google’s Privacy Page example or copied my Privacy Page and revised it.

5) Check that your site is verified and contains a Sitemap link in Google.

6) You have posted at least two 300-word articles on your site.

7) You have 10 tags for each article you have created.
Make sure when using Wordpress or Joomla, you have multiple categories.

9) You have informed Technorati of your blog and claimed it.

Getting indexed in the Google search engine is our next task. If you are not indexed, it will be very difficult for someone to find you using the Google search engine. So how are you indexed? After you have polished up your Blog and have registered with Adsense it’s time to get you indexed.

We set up your Adsense account in our previous article, “Make Money – Adsense,” so log in to the account we created. Start by selecting the “Resources” tab near the top. On this page, select the “Webmaster guidelines” under the Reference heading. You will now be taken to the “Webmasters/Site owners Help” page, under the heading “When your site is ready,” you will see a hyperlink to addurl.html. Click the addurl.html hyperlink.

This new page will have a sub-title called “Share your place on the net with us.” In the URL input text field type your blogs URL address. Then add a comment and your keyword. Enter the squiggly name to verify a human entered the text and press the Add URL button.

After entering the squiggly letters correctly, you should see something like “Thank you, Your site URL has been successfully added to our list of URLs to crawl. Please note that we do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear”

Next time on OK to Make Money online we will look at SEO for your blog.

BigBear

Posted under Internet Marketing

In detective TV shows, the investigator that solves the case is the one with the “hot” or “fresh” lead. It is not the answer itself, but a directionality that will eventually end up with the answer. In the MLM business, it is pretty much the same thing; Mike Dillard and his Magnetic Sponsoring course teach how to have an endless supply of targeted MLM leads coming to you.

One finds it hard to sell anything. A product needs to be unique and of high quality to be able to create a market for it. Thus, merchants are always finding ways of effective marketing to sell more products. This is where real time MLM leads come in handy. These are a highly effective in finding prospects that could get you more profits and sales.

Leading the Horse to Water

Following MLM leads is also a lot like walking into a maze or a hall of mirrors. You will never really know where a lead will end up at until you’re already there. Of course, you can always back up, retrace your steps, get confused, and waste a lot of time. Having reliable real time MLM leads is like getting your own GPRS system, and hopefully, the leads are pointing you in the right direction and you know how to use the darned thing.

The reliability of the source of your real time MLM leads can be told by their straightforwardness. If they are willing to tell you how they came by their leads and when many of those prospects have often led to sign-ups, that is a good sign. But when leads start leading you into hostile country, then it’s time to change sources.

If You Build It, They Will Come

There comes a time when it’s time to take matters into your own hands. Instead of scrounging around for real time MLM leads, by using Mike Dillard’s attraction marketing, you can actually generate your own leads. The premise is simple enough: if you work hard enough and become successful enough, people will flock to you, and you can expand your network greatly.

When people see that the road you are walking has led you to success, then they are more likely to want to follow the direction that you are heading.

Posted under Affiliate Marketing

When you manage a PPC advertising campaign, you will need to constantly tweak it in order to maximize your profit. The following will explain in depth the three major areas which you will need to tweak in order to keep your campaign running smoothly.

First and foremost are keywords. One of the most important parts of your PPC advertising campaign is the keywords you use. As searching trends change, so too will the effectiveness of your keywords. To combat this you can expand the number of keywords you use to broaden your range of potential customers. Likewise you can analyze words which are performing poorly and decide whether you need to put them on hold.

The bidding is also critical to your PPC advertising campaign. This determines the position of your ad. The higher the bid the better the position of your ad will be. If a keyword is bringing in a good flow of sales in a lower position you would be wise to increase the bid and get the ad to a better position. The extra money involved will be offset by the increase in sales. You can also add similar keywords to draw more traffic and sales.

At the same time you don’t want a poor performer wasting money in a high position. By decreasing your bid you will save yourself some money. If a keyword is performing completely horribly, it is recommended that you consider putting it on a shelf for a time and focusing on stronger performers.

Next you will want to examine your PPC campaign’s ads. Just as the search trends can change, so too can the effectiveness of your ads. You can’t just let your ads sit and remain the same for long periods of time. By simply spilt testing your ads you can find which ads are strong performers and will in turn bring in the most profit. This can be crucial to optimizing your campaign.

Along these same lines, split testing can also be used to evaluate the effectiveness of your landing and sales pages. Once you have people coming to your page, drawn in by your optimized ads and keywords, you need a page that can make the sale. After all, what is the point of your campaign if you are not making money?

Recording all adjustments and results is a critical part of tweaking and optimizing your PPC advertising campaign. You can do this on a program like Excel and put all the details on a spread sheet. This is how you will determine what adjustments are working and which ones should be replaced. When you keep a record of these details you will save your time and get better results.

Posted under Internet Marketing